Paid Ads vs. Organic: Optimizing Search

When in need of search the number one go-to search engine is Google. Looking at Google as a search engine, advertisers have the opportunity to pay for ads or to utilize keyword search, popularity, links, and overall content to gain traffic. 94% of people click on organic ads while 6% click on paid. Although 6% is mainly buyers, this brings up a well talked about subject: should you pay for ads on Google?

Being high on the search results page guarantees a high click rate. Consumers are looking for a reliable source and results that relate to their search. This happens using spider search results that determine a pages popularity along with keyword search results. These help to best rank a page on the result page. 56% of people searching on Google lick on the first listing. Is it worth to pay for an ad on Google? According to Search Engine Watch adding a paid ad to an organic ad can optimize search results.

Click rates multiplied by nearly 4 when combined together as Bill Hunt talks about in his blog post “Google finally supports paid and organic co-optimization” on searchenginewatch.com. “Now some of you will say that once you have the organic listing, you don’t need the paid listing.” he says, there is a 64% improvement rate in the paid ads when partnered with organic.

If you can increase the click rate by increasing your organic rank on Google why not use both resources to ensure you are reaching your target efficiently.