Organizing Google Ads

There is a way to organize your ads on Google. You can group them using different methods or themes including: keywords, negative keywords, ads, bids, placement, type, product etc. Each ad campaign will consist of one or more ad words. It is recommended that there is a separate ad group for each theme, for example by product, by selling points, or description of the business. Within an ad group will be ads and keywords that relate together through a theme. If you are having difficulty with creating ad groups Google has a help centre for organizing campaigns.

Example Of Ad Groups

Having ad groups helps to increase the relevance of the ads for the users. It ensures the consumer is directed to the right page for what they are searching for.

Google Grant Case Study

In the Google Grant case study it shows the usage of ad groups and how they relate to the keywords used. Within stage two of the campaign they expanded the keyword list along and therefore created more ad groups. Stage three is where they added social media focused ad groups and keywords. This stage is where they found they were expanding. Although this is in relation to the Google Grant case study its important to see how they used ad groups to help improve their click rate.

Do's and Don'ts

This link above has the 10 do's and don'ts of Google Ad Words. Its here that stresses the importance of being specific with your ad groups. If you sell ruby earrings, diamond earrings and pearl earrings then make sure there are ad groups for each. This way whoever is searching for a specific type of earring can be directly straight to the appropriate landing page.

Go to this link below to see how to test your Google Ad Groups!
http://www.trada.com/blog/what-are-google-ad-groups/