Tweet to Sales!

Using Twitter To The Advantage

Kim Garst is a believer in Twitter and the results it can prove when used properly. I agree with her when she says that Twitter is the most important consumer based mediums since Google. It’s a quick and easy way to post thoughts and information. Anything said with purpose and value can create an impact. Although it is a social media site it can be content heavy and help to build relationships with potential clients. It’s a great way to see what the consumer is saying and to gain feedback right away from your customers. Twitter can be the difference between the highest market share and the second. Using Twitter appropriately to the company or business is the key to using this medium.

Twitter is an “instant fame” it requires a thought our plan, work, time and patience to see results. “Go at and attack Twitter.” Selling involves talking to people and communication. What’s a better platform then Twitter where communication is the basis of it. Twitter is where you can build a community and relationships with those that can be prospects or even turn into advocates for you. I totally agree with her when she says “nobody likes to be sold too” so don’t make it about selling. Of course have your offer or sale available/known but make it more about the customers thoughts, feelings, response to what you are selling.

Kim mentions about separating personal and corporate accounts. Its hard to separate the two, they blend together on social platforms. She makes a good point in saying that people like to deal with other people. Its hard to separate the two, they blend together on social platforms. Why not be more of a person to your customers and let them know whom they are talking too. By being personable to your prospects you can build relationships, which will then be helpful when determining what your ideal customer is like, what they do and what their problems are.

The consumers problems are how you are going to be able to generate appropriate content targeted to them. A consumer doesn’t search out results they search out what’s wrong and look for answers; make sure you have the answer to them, be useful and valuable.

Concluding this, Kim has wise advice to give in improving your twitter skills to grow traffic and sales. It’s all about your consumers, what they need, want, expect from you as a business. Don’t forget who your audience is!

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