Being in the mobile, technology savvy generation I can back up that while watching a show, I have my laptop open and my phone beside me. During boring parts of the show, I search my Twitter feed online or read threw the latest gossip on Miley Cyrus. In between explicit pictures of Miley and updating my status I am replying to a text or pinning something to my Pinterest account on my mobile. Having multiple screens at home is becoming more popular. People use each device for different things but they all can be used for one single purpose, to advertise.
"From smartphones and tablets to laptops and television, 90% of all media interactions today are screen-based"
Using multi-screen advertising links all devices together by having the same idea throughout different tech formats. A website would have a different layout then a mobile site, just like an ad on TV would be different then one on a website.
Some companies are now having the same interaction
between all three components. Businesses such as Impact Engine, who claim
to be the leading rich media platform, announced the completion of its HTML"Multi-Screen" ad conversion initiative. This allows companies to
unify all the mediums at a valuable price. For example shows are now asking
people to tweet to cast members or for their opinion on the show and what they
want to see next. They may have a contest with a key word asking to go to the website
and tweet it out for the chance for a prize.
This generation people are likely to have multiple
devices at the ready, which creates opportunity for interaction. They also have
been purchasing on different devices. The mobile phone is one of those devices
that people are now using to shop directly while in store “65 percent
of online searches began on a smartphone”.
Because people using these devices may be on the go
its important to have good content and easy navigation to where you want them
to go. "You should check this out" or "Have you seen" are ways to lead consumers in the direction you want. Realizing whom your target is on each device then relating and designing
your site to accommodate them will prove to higher results. Keeping your sites up to date and relevant will benefit you when your customer can quickly get to where they want to go. Using Search Optimization will keep you at the top of consumers list within search engines making you the first option to go too. Not only do you want to strive to be first but to take up the whole page.
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